MultiChoice Uganda has revised its DStv subscription prices and replaced its packages with three new tiers, as it launches a nationwide sales drive.
The new packages are DStv Starter at Shs25,000, DStv Select at Shs60,000 and DStv Ultimate at Shs185,000.
The company said the changes followed customer feedback and were intended to make its service more affordable for households facing economic pressure. It is promoting the packages under a campaign called “Expect More for Less”.
Hassan Saleh, the Chief Executive Officer of MultiChoice Uganda, said the company had redesigned its offering in response to the pressures facing many households.
“We understand the economic realities many households are navigating today, and that is why we have reimagined our offering to ensure customers get even more value from DStv,” Saleh said at the launch in Kampala.
The sales drive will include regional roadshows, dealer engagements and community outreach across the country, according to the company.
MultiChoice said all packages would include local productions, international series, films, children’s programming, news and sport. It did not say how channel line-ups differ between the three tiers.
The new packages replace a line-up that, as of May 2025, ranged from DStv Lumba at Shs16,000 to DStv Premium at Shs300,000 a month.
The revision comes after French broadcaster Groupe Canal+ completed its $3bn acquisition of MultiChoice, DStv’s parent company, in 2025.
