By HOMELAND MEDIA NEWSROOM
Japanese Automobile company, trading in Uganda as Toyota Uganda Limited has rebranded and changed its trade name to CFAO Motors Uganda, company officials have reveals on Wednesday in Kampala.
In 2016, Japanese company Toyota Tsusho Corporation (TTC), a shareholder in Toyota Uganda Limited acquired the remaining shares of the French trading company Compagnie Française de l’Afrique Occidentale (CFAO), which was operating in Africa.
On Wednesday, Toyota Uganda announced that it has decided to officially change name to CFAO Motors Uganda.
“We have been known as Toyota Uganda since 2005. However, increasingly, we have felt the name does not encompass the full breadth of mobility solutions that we offer, over and above the Toyota brand. The rebrand to CFAO Motors Uganda allows us to align with our CFAO Group philosophy that seeks to strengthen our investment in Toyota whilst at the same time offering additional mobility solutions,” said Thomas Pelletier, the Managing Director of CFAO Motors Uganda.
He said that since the company is the official distributor for brand-new Suzuki vehicles, Yamaha motorcycles, Hino Trucks, and Toyota forklifts, they ought to change the name which ordinarily reflected that they were only in charge of Toyota brands.
“More than a name change, this is also a milestone that brings us closer to our ambition of sustainable growth, value chain integration, partnership with strong brands and innovation, consolidating our position as a leading automotive brand.”
He noted that despite the name change, the shareholders will remain the same.
The CFAO Managing Director explained that as part of their efforts to further expand their footprints in Uganda, the company will soon launch new business lines.
“We want to also go into second hand vehicles that our customers can buy. This way, we shall be able to buy back the brand-new vehicles sold to customers and resell them at affordable prices. We also want to ensure every customer enjoy great after sale services even if they didn’t buy cars from us,” Pelletier said.
He explained that the company which is also into importation and distribution of drugs to government’s National Medical Stores and private health facilities through Laborex will invest more in this line of business.
Pelletier said whereas the company has been using the CFAO name in West and Central Africa where they have a big base, in Uganda, they were using Toyota but noted it was high time they changed.
The Corporation For Africa and Overseas(CFAO) Motors Uganda is a subsidiary of CFAO Automotive, a division of the CFAO Group.
With a revenue of over €5.8 billion, access to 46 of the 54 countries in Africa, and nearly 21,000 employees, CFAO is a key player in mobility, healthcare, consumer goods, infrastructure and energy.