By Amina Nabuule
Uganda Baati Limited, a member of the Safal Group Tuesday opened a new showroom in Nansana, Wakiso as it moves to penetrate one of the fastest-growing markets in the Central region.
This 12th showroom opened across the country, with other branches in Mbarara, Hoima, Fortportal, Masaka, Mukono, Soroti, Jinja, Gulu, Lira, Mbale, and Entebbe Road.
While speaking at the unveiling, Mr George Arodi, the business head of Uganda Baati, said showrooms, other than providing a market channel for the company’s brands, are also poised to be centres where the company’s trained staff will offer technical expertise about the products to the customers.
According to him, the showroom will focus on selling their key company brands as well as improving their customer’s experience.
”We shall work with installers in this area to ensure we deliver superior customer value. From experience, showrooms have proved to offer great support in advancing our distributors’ business, just the same way telecom companies co-exist with their distributors within the same market space,” he said.
Dr. Alan Shonubi, the board chairman of Uganda Baati, said the showroom model is to strengthen the route to market and act as an educational centre to the customers about the unique attributes of Uganda Baati products.
“Our figures confirm that the distribution volumes spur alongside wherever a showroom is opened. For this reason, we will work collaboratively with our trade partners and installers to ensure we deliver superior value to our customers,” the board chairman added.
Speaking on behalf of residents, Mr. Benjamin Lutaaya, the Nansana Local Council chairman lauded Uganda Baati for its quality roofing products. He implored Nansana residents to trust the company with its durable iron sheets.
“At my age, we grew up knowing Uganda Baati as the only iron sheets. We saw them in our father’s houses, and they are the ones I have in my house. I trust the quality, and I’ll be happy to recommend it to my residents. I also know this showroom will provide employment opportunities for the youth here,” said Lutaaya.
“I am happy that Uganda Baati is now in Nansana because I know quality is now available in the area. I am also aware that this showroom will provide employment opportunities for the youth here,” he added.
Nansana is located on the main highway between Kampala and Hoima, the Kampala-Hoima Road, and is a high-density working-class neighborhood with a population of over 600,000 occupants. This confirms the demand for additional housing needs requiring superior-quality building solutions.