Airtel renews its Royalty and sponsorship to support Masaza Football, Kabaka’s Birthday Run.


By  Nasser Kasozi

Uganda’s leading telecommunications company airtel renews its commitment and support to Uganda football Buganda kingdom sports activities with handy and partial support and sponsorship packages.

From the shillings 10 billion sponsorship for the federation of Uganda football associations (FUfa) especially towards the Uganda cranes, Airtel Uganda does support grassroots football through the airtel rising stars (U-17 Girls and Boys Programe, The Buganda Masaza Football Tournament and the Kabaka’s Birthday Run among Other Social Activities.

Airtel Uganda Further Expressed and strengthened their support and royality to the Buganda Birthday Run, Masaza cup and other activities which shall include birthday dinner, mass celebrations, coronation cerebrations and Eid for Muslim subjects for the three years 2020,2022.

Masaza Cup competition package is worthy 2billion Ugandan shillings for three years whilst Shs. 1.3 billion will be meant for the Kabaka birthday run.

This was made public at Bulange, Mengo at the event that was graced by Buganda Kingdom Premier Owek. Charles Peter Mayiga and Airtel Uganda officials led by the Managing director V.G Somasekhar.

Somasekhar thanked the Buganda Kingdom for giving the telecommunications an opportunity to take part in their activities for the next three years

what we need to build is the largest telecom company in uganda. right now, all of it is modernized with 2g, 3g, 4g, broadband and much more. our job doesn’t end at providing high quality communication at an affordable cost but also extends to giving back to the people we serve. we started this relationship 6 years ago. often as airtel we are asked how this relationship works. how we’re talking about a particular region. i’m happy to say that these questions have been answered by a successful partnership. buganda kingdom is a credible institution. as investors, when we come to africa, we look for avenues to invest with credibility and honesty. i want to thank the Katikkiro of Buganda Owek. Charles Peter Mayiga for building such an honest institution.

We are looking forward to strengthening this relationship and we are looking to operationalize it by taking it to every parish and every county. i am looking forward to building this relationship even further. it is an honor for us to once again renew our longstanding partnership with this prestigious and credible kingdom a partnership that has seen us change lives of ugandans in the fields of health, sports and communication. On behalf of airtel Uganda, i would like to pledge our future commitment and support the kingdom, its people and its activities. V.G Somasekhar, Managing Director Airtel Uganda.He noted.

Since 2004 when the Masaza cup tournament was revived (Gomba emerged winners that year), the tournament has grown in stature and value, luring big numbers of people across the 18 counties of Buganda Kingdom.

Besides, it has been a fertile ground for unearthing fresh talents on the block.

Players as Yassar Mugerwa, Brian Umony, Farouk Miya, Kezironi Kizito, Joseph Benson Ochaya, Mike Ochaya, goalkeeper Robert Odongkara, Sula “Malouda” Matovu, Alex “Junior” Kakuba, Amir Kakomo, Alex Ikanga, Andrew Kyekulidde, Pius “Muzeei” Wangi, Mikidadi Ssenyonga, Ivan Sserubiri, Nicholas Kabonge, Ronald Ssekiganda and many more have ever played the Masaza football championship.


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