By Aminah Nabuule
Nnabagereka of Buganda Sylvia Nagginda has called on media houses to utilize their platforms to promote culture.
In a speech read for her by Judy Kamanyi, a member of the Nnabagereka Foundation, Nagginda emphasized that the media, especially online platforms, have been instrumental in perpetuating stereotypes and misconceptions, often failing to represent culture accurately.
“Media especially online has been used to spread stereotypes and misconceptions. As professionals in the media industry, we have the duty to address this problem, media in all forms including traditional or legacy newspapers, radios, and TV as well as online outlets have a responsibility to represent our culture accurately, and respectfully.” She said.
Kamanyi was speaking on Thursday at the Makerere University Department of Journalism and Communication’s Annual Media Convention. The convention was under the theme “Bringing Culture Back in Media, Communication, and Youth Engagement in the Digital Age.”